About Us

About Us - Pioneer Hills Marine Service and Sales

Pioneer Hills Marine is a year round, full service boat and power sport dealer located at the northeast corner of Higgins Lake, in the heart of northern Michigan's Lower Peninsula. With our convenient location and personable staff, we have proudly served the central northern Michigan area for more than 25 years.


The business was started in 1987 by Gary and Sandy Fritz who built the business from the ground up and established a reputation for quality and customer service. The business was purchased by Bill and Kim Morley on August 1, 2013. Bill brings over 35 years of extensive experience in the marine service industry, serving in both management and technician roles and was previously the service manager for Gary Fritz. Kim has over 24 years of senior leadership in the health care industry and serving on various boards and advisory councils. The purchase of the business fulfilled a lifelong dream that capitalizes on Bill and Kim's passion for the industry and commitment to the community.


Employees: Without the best employees, we will not attract and retain customers. We live by a team philosophy and encourage an environment where employees love what they do. We support employee growth and satisfaction by recognizing and rewarding top performance.

Customers: Customers are our livelihood. We WILL create the best customer experience for every person we interact with. We strive to do whatever we can to make their experience easy and convenient.

Community: The prosperity of our community directly impacts the success of our business. Our commitment is to support:

  • The development of the youth in our community.
  • The education of our community on industry products and safety.
  • The engagement with local businesses and events.


As a family owned business, employees and customers are at the heart of everything that we do. Therefore, we strive to build relationships that foster lifelong, loyal patrons. Our mission is to provide the highest quality products and services with a relentless commitment to our customers and industry expertise. In order to do so, we manage our operations, products and services with honesty, efficiency and reliability. Being your dealership of choice means providing you with an exceptional experience that is above the rest.


Our 40,000 sq/ft showroom offers the space to view our vast selection of boats, Jet Skis, UTV's, ATV's, parts and accessories for sale. Here you will find Harris Flote Boat and Crestliner fishing boats powered by Mercury and Yamaha outboards. You will also see our full line of Kawasaki Jet Skis, Utility vehicles, ATV's and snowmobile, parts, accessories and clothing.

We are an authorized service/warranty center for all the brands that we sell. Being a Mercury Gold Certified Dealer and having Yamaha "Five Star Certified Technicians" on staff, customers can be sure that only factory trained technicians are working on their pride and joy. Our parts department inventories tens of thousands of parts and has the system in place to find, order, and receive even those that are hard to find. From preventative maintenance to major overhauls, we can get the job done quickly with an attention to detail that is unrivaled. And when it's time, experience our hassle free process of winterizing and storing your boat in a secure environment throughout the winter months. Being open year round allows us to provide regular maintenance, parts and accessories for snowmobiles as well.

So whether you are looking to be on the water or on the trails, the friendly and experienced team at Pioneer Hills Marine will help make your experience more enjoyable.

Pioneer Hills Marine

"Service when you need it, Experience where you need it"

2017 CSI Group photo close